CJ ENM
Mwave Website
Website Link
The newly reorganized Mwave website focuses on strengthening fandom relationships with K-pop artists, including checking various events and festival information such as Mcountdown and MAMA, pre-voting, real-time fan meetings with artists, and purchasing goods. Previously, the information structure of each menu was cut off and there was inconvenience in searching for the desired information, and the aging brand identity as a whole was reducing the experience and satisfaction of the MZ generation.
Through this renewal process of Mwave website, we focused on reorganizing UI structure for convenience of operation, improving overall function and interface usability, building brand tone and manners that meet the trends of MZ generation, and improving users to enjoy high-quality fandom activities.
Creative Director : Dayoung Jung
Mwave Website
Website Link
The newly reorganized Mwave website focuses on strengthening fandom relationships with K-pop artists, including checking various events and festival information such as Mcountdown and MAMA, pre-voting, real-time fan meetings with artists, and purchasing goods. Previously, the information structure of each menu was cut off and there was inconvenience in searching for the desired information, and the aging brand identity as a whole was reducing the experience and satisfaction of the MZ generation.
Through this renewal process of Mwave website, we focused on reorganizing UI structure for convenience of operation, improving overall function and interface usability, building brand tone and manners that meet the trends of MZ generation, and improving users to enjoy high-quality fandom activities.
Creative Director : Dayoung Jung
Project Manager : Eunwon Yang
UXUI Project Leader : Seungyun Lee
UXUI Designer : Boram Kim, Kyungeun Kim, Suhyun Yang, Jieun Lee, Doyi Park
Client : CJ ENM MWAVE
ⓒDuotone Co. Ltd. All rights reserved.
UXUI Project Leader : Seungyun Lee
UXUI Designer : Boram Kim, Kyungeun Kim, Suhyun Yang, Jieun Lee, Doyi Park
Client : CJ ENM MWAVE
ⓒDuotone Co. Ltd. All rights reserved.
